Therefore, series organisers are very pleased to confirm American Race Tires as the naming rights sponsor of the event. With over ninety years of experience in the tyre business, American Race Tires is an iconic brand widely recognised as one of the leading dirt track tyre manufacturers in the world.

American Race Tires was originally known as the McCreary Tire & Rubber Company, founded in 1915 in Indiana, Pennsylvania. McCreary earned a reputation for quality workmanship as it grew into a provider of premium products for the automotive aftermarket. As the company grew, its specialisations changed and so did its name. In 1994 the American Race Tires name was introduced to market the wide variety of quality racing tires produced in the McCreary tradition of excellence. Today, American Race Tires are fast becoming the choice for racers across America and Australia.

American Tire and Racing Services are the sole Australian importer of American Race Tires and have dealers in every state of Australia to accommodate customer needs. Mark and Fred Cooper have owned and run American Tire & Racing Services for the past 10 years and pride themselves on providing customers with a first class service.

The company has expanded quite considerably during their 10 years of operation to encompass all your needs in a one-stop shop located at Wetherill Park in Sydney. American Tire and Racing Services now stock an extensive range of parts for all forms of motor racing, including shock absorbers, Winters Racing Components, Fuel Safe Racing Cells, Kirkey Products and safety equipment from Impact Racing Products.